One of the newest products to Maybelline is the color tattoo 24hr cream gel shadow. According to Maybelline it is a long lasting shadow with vibrant color. It comes in 10 shadow/colors. I purchased the "tough as taupe" color. It looked like a great color to wear daily. I love my neutral shades. The product comes in a small glass container. A great amount of product is given. I bought this at my local Target for $7bucks. I believe it is an average price. It applies smoothly on the lids. It is best applied using fingertips. The duration of color is long lasting. It does not come off through out the day. No fading just as advertised. The taupe color is a beautiful matte color. I like that the color is not sparkly. This taupe is a great color for work, going out, even creating a smokey effect. I have been wearing this every day since I purchased it! This is a great product overall. I would buy more of these! I definitely recommend this product.